BETER Live CEO Anna Vikmane Steps Down to Transition into M&A Sector

Recently, BETER Live announced its official rebrand to ICONIC21 as it enters a new chapter having separated from the BETER Group. The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.

Progress always also opens the door for change, and it is now that BETER Live CEO Anna Vikmane has decided to take the next step for her and also for the company.

Anna Vikmane added: “After leading BETER Live for more than 3 years, having grown the business from little more than an idea, to a multinational, thriving business, I now feel that it is time to start a new chapter. I joined this team when there were a mere handful of employees in Kyiv, and during my tenure at the head of this company, we have established great relationships with clients, built several studios and created an incredible, successful international team.

I’m so proud of what we have achieved together, and I feel that now it is time for some new, additional energy to float in the company. It is very hard to leave a project which has been so close to my heart for so long, so I am truly excited that the next CEO to whom I am passing the reins has already built a close relationship with the existing team. The new C-Suite will bring a new outlook and add a fresh point of view to help drive this company to the next level. I’m leaving them in safe hands. “

The entire team extends their gratitude to Anna for her outstanding efforts in elevating the company to its current position. Her leadership has set the foundation for growth and scalability, positioning the company for continued success and independence.

Newly rebranded ICONIC21 reshuffled its C-Suite, onboarding members with decades of experience that will bring additional value to the strategic, commercial and product roadmaps of the company. More details will be unveiled shortly regarding the company structure and plans.