What Does ICONIC21 Actually Do? (It’s Changing the Game)
ICONIC21 recently went through a rebrand that also marked its independence as a company. Previously known as BETER Live, ICONIC21 transitioned into a fully-fledged iGaming supplier, now separate from the BETER group. With a new C-suite, an independent product roadmap, and expansion plans, the company is forging its own path.
Going further and further
The company was previously known in the industry for offering live casino games, but it quickly became much more than that. With the rebrand came bold ambitions.
ICONIC21 continues its legacy of top-tier live casino games, but that’s now just one part of its growing portfolio. The company specializes in dedicated live casino studios for operators — both real-money and social casinos.
Expanding into slots, RNG, and promo tools
On top of that, ICONIC21 has launched its slots vertical, with seven titles already live and two more coming every month throughout 2025. And that’s just the beginning — customizable RNG games are coming soon, along with a deeper focus on promotional tools.
This expansion happens while ICONIC21 continues to master its core offering — the Gravity Series, packed with innovative multipliers and an ultra-smooth UI/UX, alongside classic games like Blackjack, Baccarat, Roulette, and Sic Bo, and its unique titles — Crash Live, The Kickoff, Grand Bonus Baccarat, and more.
The ICONIC difference
But what truly makes ICONIC21 different from other iGaming content providers? Its attention to clients. ICONIC21 stays 100% flexible, adapting its products and services to fit each partner’s needs. These needs come first, and the product (and service) takes shape accordingly.
ICONIC21’s commercial team prioritizes open conversations with clients, quickly understanding their demands and adapting to them. The provider is open to out-of-the-box ideas and isn’t afraid to stand out—always looking to bring innovative, engaging products that deliver both player enjoyment and operator success.
A smarter, more agile alternative
This attention to detail, combined with a product portfolio that stands on par with major industry competitors, allows ICONIC21 to challenge the industry norm. The iGaming space is used to delays, slow delivery times, high costs, and rigid solutions.
ICONIC21 is here to change that perception and offer a smarter, more agile alternative — one that is built with operators in mind. This is what truly defines personalization.
The future of iGaming is personalization
Now more than ever, operators need to stand out — not just with great games, but with personality, identity, and experiences that stay with players. The key? Personalization. Customization. A commitment to listening, adapting, and evolving.
This is where ICONIC21 thrives.
Want to learn more? Contact us. Dare to stand out.