The ICONIC Formula: How Live Casino, Slots, RNG & More Come Together

The Bigger Picture

It’s no news that iGaming is a fast-changing industry. It is constantly shaped and reshaped by shifting player preferences, changes in regulation, new types of games appearing unceasingly. Operators must make smart choices about the providers they are working with (and it’s not a small pool to select from). They focus on reliability, flexibility and a forward-thinking mindset. They need providers that can adapt and scale with them.

Before the rebrand, ICONIC21 was known for its live casino lineup. However, after the rebrand and taking its independent path, growth was not only about adding more products. It was about hearing what operators need and delivering just that – a complete, well-balanced and fast-moving content provider, delivering across multiple verticals.

With that in mind, ICONIC21 is slowly working towards becoming a full-spectrum iGaming supplier capable of meeting the needs of any operator, whether social or real money, big or small.

A Complete Ecosystem

We’ve now structured our roadmap to create a balanced ecosystem, giving operators access to fresh, diverse, and engaging content. Our approach isn’t about overwhelming the market with volume. It’s about precision, adaptability, and consistency, delivering the right games at the right time.

Here’s how we do it:

1. Live Casino: The Heartbeat of Gaming

Live casino remains a key vertical of ICONIC21, the core offering. But we see it as more than just live games.

  • The Foundation – Classic games like Blackjack, Roulette, and Baccarat remain industry staples.
  • The Elevation – Multiplier-based formats, like our Gravity Series, add a hint of newness to traditional gameplay.
  • The Future – Custom-branded live studios allow operators to differentiate themselves, while the games in our roadmap are designed to push expectations.

2. Slot Games: Speed & Variety

Slots are an entirely different beast, and we are happy that we managed to launch this vertical in such a timely manner. Slots need to be released at a steady pace, diverse enough to keep different player types engaged, and flexible enough to accommodate market trends. We get insights from our partners when it comes to theme, features and other preferences.

  • ICONIC21 launches two new slots every month, ensuring a consistent flow of fresh content.
  • Diversity in design means themes, mechanics, and volatility levels cater to different audiences.
  • Roadmap flexibility allows us to adjust our next releases based on feedback and market shifts.

3. RNG (Virtual) Games: Land Worth Exploring

Beyond live casino and slots, ICONIC21 is pushing the boundaries of RNG gaming. We will soon launch several tables of customizable RNG Blackjack. This is a gorgeously designed game that can be personalized entirely. This gives operators more control over how games are presented, loyalizing the player audience.

Crash Live (live game with a game presenter) performed exceptionally well for us, but we are soon going to launch an RNG Crash as well, for that familiar experience players are used to. We already have virtual Top Card and Dragon Tiger in the offering, but what we’re launching soon is going to stand in a completely different league.

4. Promotional Tools: Engagement Multiplied

Operators also need tools that keep players engaged. We have developed promotional tools that are in demand and help operators maximize acquisition and retention.

  • Bet & Get – When players place their bets, they instantly receive exclusive bonuses. This bonus money can be converted into real money as soon as the wagering requirement is met.
  • Tournaments – Complex tournaments with live leaderboards and adjustable prize pools to fit the requirements of our partners.
  • Lucky Card, Golden Chips, Cashback – These are all coming in 2025, giving operators more ways to keep their players engaged. They were carefully selected based on our partners’ feedback.

5. A Smart & Flexible Roadmap

The way we approach growth makes us different than our competitors. We’re not chasing trends. Instead, we take a measured, researched and balanced approach to product development:

  • Short-term content cycles (fast slot releases, frequent RNG launches) keep the pipeline fresh.
  • Long-term projects (like game shows) undergo extensive R&D to ensure high-impact launches.
  • Feedback integration from operators allows us to adjust the roadmap and get the best performing products.

This flexibility means we’re not locked into strict development cycles. If something isn’t working, we adjust. If a new opportunity arises, we seize it.

ICONIC21 Growing into a Complete iGaming Provider

All of this leads to one key aspect that we’re trying to disseminate to the iGaming world: ICONIC21 is no longer just a live casino provider. We are putting in work to become a full-service, fast-moving iGaming content provider, delivering tailored solutions for any operator, on all continents. Mix our product roadmap with fair pricing and unmatched customer care and you get a provider that truly feels like a partner, not just a vendor.

The industry will continue to evolve at the same fast pace we already know, and so will we. Whether it’s through new game formats, even deeper customization options, or more integrated promotional tools, ICONIC21 will continue expanding its operator-first approach.

And this is just the beginning.